15 Awesome HVAC Creative Ad Examples to Get You Started
HVAC creative ads are as necessary as creativity in any other industry. You can set your HVAC business apart from the competition with smart advertising ideas and engage your audience. What elements does your HVAC ad need?
The most effective and creative CVC ads are targeted, eye-catching, and clear in their messaging, with powerful calls-to-action that motivate a prospect or client to book an appointment.
In today's article, we'll share our favorite HVAC advertising examples, highlighting the best advertising for HVAC companies in the form of Facebook and Google Ads. By the time you're done reading, you'll be inspired to start an ad campaign for your own HVAC business!
15 Examples of Creative HVAC Ad Design
Facebook hVAC Ads
Let's start by talking about creative HVAC ads on Facebook. With 2.936 million Facebook users as of April 2022, according to data collection resource DataReportal, the reach of this social media platform is broader and more global than ever.
With paid advertising targeted to your targeted market, your HVAC business can make an impact.
Here are some of the best HVAC business example ads on Facebook.
1. Speedy Air Conditioning Service
Speedy Air, one of the most creative HVAC ads on Facebook
Speedy Air Conditioning Service of Port St. Lucie, Florida is our first example of HVAC creative ads on Facebook.
The ad campaign was aimed at promoting the company's latest discount offer, which was an exclusive offer from Facebook.
Let's talk about what works in this ad, because there are so many.
The graphic itself is why this had to be on our list of HVAC advertising examples in the first place. The dog wearing sunglasses and sitting in a striped beach chair couldn't be more summery.
The dog doesn't look sweaty or uncomfortable, but nice and cool, just like the customers of Speedy Air Conditioning Service.
Even if you weren't swayed by the pretty graphic, it's hard to keep scrolling when you see a big bubble that says 0% funding!
2. Moore Heating & Air Conditioning
Moore Heating & Air Conditioning Creative Facebook Ads
Here's another HVAC advertising idea if it doesn't fit your company's modus operandi. Use fun images like the ones above.
Alaskan HVAC company Moore Heating & Air Conditioning posted an ad on Facebook showing a baby crawling on the floor. It's simple, but it reminds people how important good air conditioning and heating are, not only for them but also for their loved ones.
The copy in the ad further drives this point home.
3. Harris Plumbing, Heating, Air & Propane
Next on our list of HVAC creative ads on Facebook comes from Maryland-based HVAC company Harris Plumbing, Heating, Air & Propane.
The company was trying to push a summer sale, which it did very effectively in this Facebook ad. The words "summer air conditioning sale" are in the foreground, and the starting price of $59 per month is also prominently displayed to entice you.
4. McAllister Service – Heating & Air Conditioning
A creative Facebook ad campaign from Mccallister Service
At first glance, you wouldn't even think that what you're looking at is a HVAC ad, and that's part of what makes it effective as a CVC ad idea, in our opinion.
The image of a woman accompanied by the title - "How is your comfort at home?" - could make you think and evaluate your need for HVAC services.
5. Anonymous HVAC Company
This latest HVAC Facebook ad was part of a case study, which likely explains why the HVAC company name is being kept anonymous.
This successful ad can easily grab the attention of someone mindlessly scrolling through Facebook. It features fiery graphics (literally, in this case) along with the very motivational text, "No payments for 17 months."
If someone was considering upgrading their HVAC systems but was put off by cost, this ad might finally inspire them to call an HVAC company. That's why it's recommended on our list of creative HVAC ads.
Google weather ads
Next, let's switch topics and highlight HVAC creative ads on Google.
The online business resource Website Rating The online business resource website rating states that the average Internet user is four times more likely to click on a Google ad than an ad elsewhere.
Your HVAC business should use Google Ads if you're not already using it. Although less graphic than Facebook Ads, Google Ads still pack an incredible punch.
Here are some creative HVAC Ads on Google Ads to show you what we mean.
6. Trusted plumbing and Heating
Trusted Plumbing & Heating packs a lot of relevant information into a Google classified ad. You can see their address, hours, and experience at the company.
To motivate a user to click, Trusted Plumbing & Heating also adds text like "get a free quote" and "financing available." Words like that are music to the ears of a money-saving customer!
7. In time for Heat and Air, LLC
A creative HVAC campaign on Google Ads
New Jersey HVAC company On Time Heat and Air, LLC is another on our list of HVAC advertising examples worth emulating.
We like how the Google ad has two clickable links in addition to a link to the home page, one for air conditioning adjustments and one for air conditioning repairs.
In the summer, especially when everyone needs a working air conditioner, an ad like this would be especially powerful.
Shifting the copy to focus on heaters and ovens in the fall gives the ad longevity throughout the year.
8. The heating specialist
A creative HVAC campaign on Google
The Portland heating specialist also features a Google HVAC creative. If you're looking for Portland HVAC systems, this ad copy is sure to propel your business to the top.
There is also information in the copy that a prospect will want to know in order to make an informed buying decision. This includes how long the company has been in business, whether the technicians are certified, and whether the consultations are free.
The heating engineer's number is at the top of the ad. Now, a potential customer can contact the company if he likes what he sees after reading the Google ad or browsing the company's website..
9. Heating and cooling by Joe Hurley
Joe Hurley's Google Heating and Cooling Campaign
How about a Google ad offering a title discount? Joe Hurley Heating & Air Conditioning, a New Jersey company, says in the ad headline that you can save $20 on your next air conditioning repair.
The digital ad features three links below the main homepage link, and the first, Coupons of Value, is sure to whet the appetite of anyone looking to save on HVAC services.
10. Dukes Heating and Air Conditioning
Dukes Heating creative campaign on Google
The last of the HVAC advertising ideas we'll look at on Google Ads is Dukes Heating & Air Conditioning, a California-based HVAC company.
If you were immediately looking for a heating or air conditioning repair, this Google ad should catch your eye. Dukes asserts itself as the best decision for your HVAC repair by promoting their expertise, mentioning their licensed contractors, and rating their certifications.
Other HVAC Listings
To wrap up, here are five more creative CVC ads that, while not from Facebook or Google Ads, use eye-catching elements to grab attention and drive website traffic and reminders.
11. Lennox
Lennox is one of the biggest names in heating and cooling, so you'd expect this large, well-established company to know a thing or two about what it does in creative HVAC advertising.
Indeed, Lennox does not disappoint with this announcement.
The copy reads: "Soon it will be too hot for your air conditioning to turn off." Driving the point home even further, the background features an arid desert landscape with orange and red hues illustrating the heat.
The large print is the focal point, as it should be. Lennox urges current and new customers to schedule an HVAC tune-up now before it gets any hotter. This way they can ensure that their air conditioning works throughout the summer.
12. Not just cooling
Not just a refreshing ad campaign
By far one of the best examples of HVAC advertising is the UK HVAC company, Not Just Cooling.
It's certainly a tongue-in-cheek ad and won't suit the brand image of every HVAC company. For those with an established personal attitude towards the service, you can post an ad like this.
The ad shows a woman dressed in a summer outfit with sunglasses. Next to the image is a text that says "your wife is hot!"
At first glance, you may wonder what this has to do with HVAC. The second line of the ad, "They better fix the air conditioning," drives him home.
Not Just Cooling is about being warm, not cool. The image of the woman allows the ad to be interpreted both ways, which is why it works so well.
For billboards in particular, you only have seconds to impress a viewer, and this ad does it very, very well.
13. Heating and cooling of outer benches
HVAC Ads Creative – The Outer Banks Heating and Cooling Example
This upcoming HVAC ad creative comes from Outer Banks Heating & Cooling. This is an advertisement that once again focuses on the concept of air conditioning working for the comfort of the whole family.
The ad features a photo of a mother, father, and her two children in bed. They all smile, probably because their HVAC system is in perfect shape.
The headline, which reads "Your 'one call' convenience solution, along with a quick overview of the services provided by the Outer Banks, invites you to pick up the phone and call or visit the HVAC company's website for you and your family can be just as comfortable.
14. SunGlow Heating and Cooling
Creative advertising campaign of "SunGlow Heating & Cooling"
Along the same lines, this great example of an HVAC ad from SunGlow Heating & Cooling.
Even if an adult lives in a house that is too hot in the summer or too cold in the winter, he does not want her child to go through this.
This is the heart of the SunGlow ad, as it shows a girl sleeping on the kitchen floor with a pillow under her. The refrigerator is open, letting all that frigid air out so you can get a good night's sleep.
Ad copy reads: "Ready for the summer heat?" Obviously, the girl wasn't, so she's napping near an open fridge.
These are powerful images that should inspire you to contact SunGlow to schedule an appointment.
SunGlow gives you several options to contact them, including their phone number, website address, and social media. You can also scan the ad to schedule an HVAC tune-up via the QR code.
15. Daikin
Daikin advertising creativity
The last HVAC creative we'll look at is a newspaper ad for Daikin, which is a big name in the HVAC space.
This is another one of those announcements that doesn't seem to be directly related to HVAC yet. The ad shows a polar bear sitting on the floor of a living room.
The ad copy, "Touch of Home," is part of what ties the message together, as is the Daikin split-level air conditioner on the wall.
Daikin indirectly says that your new split air conditioner will make your home cool enough to handle a polar bear.
Conclusion
Creative HVAC ads are an opportunity to show your imagination and promote heating, air conditioning and other HVAC services in clever ways. Whether your HVAC business is more focused on Facebook ads, Google Ads, or other forms of advertising and marketing, the 20 HVAC ad examples in today's guide are sure to inspire you to reach your target audience in a new way. manner.
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